Blockchain Capital
Bitcoin Survey Fall 2017.

As Bitcoin surged from $250 just two years ago to over $7,000 today and the industry around it has boomed, the digital asset has been increasingly featured in public discussion.

In light of this increased exposure, we decided to take the pulse of the country to gauge awareness and sentiment toward Bitcoin and get a better sense of where Bitcoin is in the adoption curve.

1

Comparing Bitcoin to other forms of financial assets, would you prefer $1,000 of Bitcoin or $1,000 of… ?

a) government bonds
b) stocks
c) real estate
d) gold

Results 1/4

Prefer to own $1,000 of Bitcoin over $1,000 of government bonds

Total 18%
Millennials 30%
Male Millennials 43%
Female Millennials 21%
Ages 65+ 5%
Key Stats
0
of millennials prefer $1K of Bitcoin over $1K of government bonds

Results 2/4

Prefer to own $1,000 of Bitcoin over $1,000 of stocks

Total 14%
Millennials 27%
Male Millennials 38%
Female Millennials 19%
Ages 65+ 5%
Key Stats
0
of millennials prefer $1K of Bitcoin over $1K of stocks

Results 3/4

Prefer to own $1,000 of Bitcoin over $1,000 of real estate

Total 12%
Millennials 22%
Male Millennials 26%
Female Millennials 19%
Ages 65+ 5%
Key Stats
0
of millennials prefer $1K of Bitcoin over $1K of real estate

Results 4/4

Prefer to own $1,000 of Bitcoin over $1,000 of gold

Total 8%
Millennials 19%
Male Millennials 31%
Female Millennials 10%
Ages 65+ 2%
Key Stats
0
of millennials prefer $1K of Bitcoin over $1K of gold.

2

How familiar are you with Bitcoin?

a) I own/have owned Bitcoin
b) Very Familiar
c) Somewhat Familiar
d) Head of it but not familiar
e) Never heard of it

Results 1/5

I own/have owned Bitcoin

Total 2%
Millennials 4%
Male Millennials 6%
Female Millennials 3%
Ages 65+ 0%

Results 2/5

Very familiar

Total 7%
Millennials 12%
Male Millennials 18%
Female Millennials 8%
Ages 65+ 1%

Results 3/5

Somewhat familiar

Total 21%
Millennials 26%
Male Millennials 26%
Female Millennials 25%
Ages 65+ 14%

Results 4/5

Heard of it but not familiar

Total 47%
Millennials 32%
Male Millennials 26%
Female Millennials 36%
Ages 65+ 66%

Results 5/5

Never heard of it

Total 23%
Millennials 26%
Male Millennials 24%
Female Millennials 27%
Ages 65+ 19%
Key Stats
0
of millennials are familiar with Bitcoin, compared to 15% among those ages 65+

Summary Stats

At least somewhat familiar with Bitcoin

Total 30%
Millennials 42%
Male Millennials 50%
Female Millennials 37%
Ages 65+ 15%

Very Familiar/own/Have owned Bitcoin

Total 8%
Millennials 17%
Male Millennials 24%
Female Millennials 11%
Ages 65+ 1%

3

How much do you agree or disagree with this statement? “Bitcoin is a positive innovation in financial technology”

a) Strongly Agree
b) Somewhat agree
c) Somewhat disagree
d) Strongly disagree
e) Not at all sure

Results 1/5

Strongly agree

Total 11%
Millennials 20%
Male Millennials 31%
Female Millennials 13%
Ages 65+ 2%
Key Stats
0
of millennials agree that Bitcoin is a positive innovation in financial technology

Results 2/5

Somewhat agree

Total 22%
Millennials 28%
Male Millennials 32%
Female Millennials 25%
Ages 65+ 17%
Key Stats
0
of millennials agree that Bitcoin is a positive innovation in financial technology

Results 3/5

Somewhat disagree

Total 17%
Millennials 11%
Male Millennials 7%
Female Millennials 15%
Ages 65+ 23%
Key Stats
0
Only 17% of millennials disagree that Bitcoin is a positive innovation in financial technology

Results 4/5

Strongly disagree

Total 10%
Millennials 6%
Male Millennials 7%
Female Millennials 5%
Ages 65+ 16%
Key Stats
0
Only 17% of millennials disagree that Bitcoin is a positive innovation in financial technology

Results 5/5

Not at all sure

Total 40%
Millennials 35%
Male Millennials 23%
Female Millennials 43%
Ages 65+ 43%

Summary Stats

Strongly/Somewhat agree

Total 34%
Millennials 48%
Male Millennials 63%
Female Millennials 38%
Ages 65+ 19%

Strongly/Somewhat disagree

Total 26%
Millennials 17%
Male Millennials 14%
Female Millennials 19%
Ages 65+ 39%

4

If you had to choose, which of the following is more trustworthy?

a) Bitcoin
b) Big banks (e.g. Wells Fargo, JPMorgan, Goldman Sachs)

Results

Bitcoin

Total 18%
Millennials 27%
Male Millennials 37%
Female Millennials 19%
Ages 65+ 8%
Key Stats
0
of millennials think Bitcoin is more trustworthy than big banks

5

How much do you agree or disagree with this statement? “It’s likely that most people will be using Bitcoin in the next 10 years”

a) Strongly agree
b) Somewhat agree
c) Somewhat disagree
d) Strongly disagree
e) Not at all sure

Results 1/5

Strongly agree

Total 9%
Millennials 20%
Male Millennials 29%
Female Millennials 13%
Ages 65+ 2%
Key Stats
0
of millennials agree that most people will be using Bitcoin in the next 10 years

Results 2/5

Somewhat agree

Total 19%
Millennials 22%
Male Millennials 19%
Female Millennials 24%
Ages 65+ 12%
Key Stats
0
of millennials agree that most people will be using Bitcoin in the next 10 years

Results 3/5

Somewhat disagree

Total 20%
Millennials 18%
Male Millennials 17%
Female Millennials 19%
Ages 65+ 20%
Key Stats
0
of millennials agree that most people will be using Bitcoin in the next 10 years

Results 4/5

Strongly disagree

Total 18%
Millennials 13%
Male Millennials 11%
Female Millennials 14%
Ages 65+ 25%
Key Stats
0
of millennials agree that most people will be using Bitcoin in the next 10 years

Results 5/5

Not at all sure

Total 34%
Millennials 27%
Male Millennials 23%
Female Millennials 29%
Ages 65+ 41%

Summary Stats

Strongly/Somewhat agree

Total 28%
Millennials 42%
Male Millennials 48%
Female Millennials 38%
Ages 65+ 14%

Strongly/Somewhat disagree

Total 38%
Millennials 31%
Male Millennials 28%
Female Millennials 33%
Ages 65+ 45%

6

How likely are you to buy Bitcoin in the next 5 years?

a) Very likely
b) Somewhat likely
c) Not very likely
d) Not at all likely
e) Not at all sure

Results 1/5

Very likely

Total 7%
Millennials 16%
Male Millennials 27%
Female Millennials 8%
Ages 65+ 0%

Results 2/5

Somewhat likely

Total 12%
Millennials 16%
Male Millennials 14%
Female Millennials 16%
Ages 65+ 4%

Results 3/5

Not very likely

Total 27%
Millennials 28%
Male Millennials 22%
Female Millennials 33%
Ages 65+ 25%

Results 4/5

Not at all likely

Total 37%
Millennials 24%
Male Millennials 16%
Female Millennials 30%
Ages 65+ 55%

Results 5/5

Not at all sure

Total 17%
Millennials 16%
Male Millennials 20%
Female Millennials 13%
Ages 65+ 16%
Key Stats
0
of male millennials likely to buy Bitcoin in the next 5 years

Summary Stats

Very/Somewhat likely

Total 19%
Millennials 32%
Male Millennials 42%
Female Millennials 24%
Ages 65+ 4%

Not at all/Not very likely

Total 64%
Millennials 53%
Male Millennials 38%
Female Millennials 63%
Ages 65+ 80%

More data & results.

Click the link below to see survey results for additional questions and demographics.

This survey of over 2,000 adults was conducted online within the United States by Harris Poll on behalf of Blockchain Capital from October 18-20, 2017 among 2,112 U.S. adults, ages 18 and older.

For complete survey methodology, including weighting variables and subgroup sample sizes, please contact blockchaincapital@sparkpr.com

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